British Airways mobile email campaign garners 250K app downloads
A British Airways mobile email campaign promoting the airline’s mobile application garnered a 50 percent open rate and 70,000 click-throughs, which resulted in approximately 250,000 downloads of the app.
View ArticleCiti Habitats drives app downloads via mobile email ads
A recent mobile email campaign from real estate company Citi Habitats to drive awareness for its mobile applications resulted in approximately 400 app downloads.
View ArticleHow the biggest email marketing service providers are tackling mobile
Mobile email open rates continue to skyrocket and consumers are consistently using their mobile devices as the go-to place to read their email. But with the new changes, what are email marketing...
View ArticleWhat is the secret to driving app downloads?
Mobile is increasingly playing a role in email marketing, but brands need to think outside of just optimizing emails for devices with strategic ways to market their mobile efforts.
View ArticleGamefly exec: More than 60pc of emails opened on mobile
SAN DIEGO - A Gamefly executive at the Mobile Shopping Spring Summit said the company has passed the tipping point with mobile email opens.
View ArticleWhy email is the anchor for mobile marketing
Mobile is quickly becoming the go-to place to check email, sometimes even more than desktop. Therefore, it is critical that marketers not only optimize emails but also weave the channel into every...
View ArticleSouthwest Airlines builds email database via mobile initiative
Southwest Airlines is aiming to bolster its email list by running a mobile ad campaign that encourages consumers to sign-up.
View ArticleThe best mobile-optimized email campaigns from H1
While a significant portion of marketers’ email opens come from smartphones, many brands still struggle with how to optimize their campaigns for mobile. However, companies such as JCPenney and Nike...
View ArticleMultimedia takes mobile email up a notch
Mobile email has become crucial for brands. However, marketers need to move beyond bland formats by incorporating multimedia into their campaigns to stay ahead of the game.
View ArticleKnowing opportunity costs is biggest challenge for mobile email: Knotice exec
SAN FRANCISCO – A Knotice executive at the 2013 Mobile Marketing Association Forum San Francisco said that as consumers take to their mobile devices as the first place to open and read email, the...
View ArticleEmail marketers adopt responsive design to drive mobile results
With mobile opens for email continuing to grow, savvy marketers are getting more sophisticated in their approach, adopting a mobile-first approach and other best practice to ensure their emails hit the...
View ArticleGmail Inbox revamp spells trouble for time-sensitive mobile offers
Google’s recent revamp of the Gmail Inbox will impact how frequently users view promotional emails, spelling trouble for mobile marketers as smartphones become the preferred method for managing email.
View ArticleHow to make mobile email shine this holiday season
Despite the fact that emails are increasingly being opened on a mobile device, marketers are still slow to keep up with this growth.
View ArticleGmail shakes up mobile email, curbs dynamic content
Google is changing the game for mobile email with a change to Gmail that will make it harder for marketers to deliver dynamic content on mobile.
View ArticleOptimized emails ineffective without pre, post engagements
NEW YORK — Optimized emails alone will do little to engage and attract consumers to retail and mobile commerce spaces if they lack pre and post interactions with consumers, according to executives at...
View ArticleHow Warby Parker is getting mobile email right
Warby Parker sees mobile email as an engagement tool, which through the brand's witty comments and silly video links helps drive opens, click-throughs and social sharing.
View ArticleOrange Leaf Frozen Yogurt enlists mobile to build email database
Orange Leaf Frozen Yogurt is running a sweepstakes to launch a new product that also aims to increase email opt-ins for the brand.
View ArticleEmail messages need to be immediately meaningful for mobile users
With more emails being opened on mobile, not only should they be formatted for smaller screens, but messaging needs to be to the point and action-oriented.
View ArticleMaritz Travel targets mobile users with Moxie email implementation
Maritz Travel Meetings and Incentives hopes to offer a mobile-optimized and frustration-free experience for its guests through email in an effort to drive more online engagement.
View ArticleUS-Mattress banks on segmentation to target mobile emails
PHILADELPHIA - US-Mattress is seeking to improve the segmentation of its email marketing campaigns, which should help the furniture retailer better direct those shoppers who open them on mobile devices...
View Article
